The Best Traffic Sources
As an affiliate marketer, you must choose a strategy to get traffic to your affiliate offers. You can choose between multiple free and paid traffic sources to get traffic to your offer and make money. It is important to know what traffic sources are available to you. We have researched every available marketing channel and select the list of the best traffic sources for affiliate marketing.
WHAT IS TRAFFIC SOURCE?
First, you need to understand what is traffic source. A traffic source is a platform through which users, subscribers, and potential customers are drawn to your website, blog, or social media page. Every visit to your blog, website, or social media page can be traced back to an origin. This origin is what we call a 'traffic source.'
TOP TRAFFIC SOURCES FOR AFFILIATE MARKETING
Pay-Per-Click Advertising
Pay-Per-Click Advertising (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC. Google Adwords is the biggest network for pay-per-click advertising. You basically create search ads based on Google's keyword queries and bid a specific amount per click. The paid traffic network charges you based on how many clicks you receive to your site. The other major network to participate in is Bing Ads which is owned by Microsoft. Pay-per-click advertising can be quite expensive as it is very competitive so if you want to succeed with PPC you must be up to date with all the best practices and optimization strategies. It's a difficult channel to compete in, but it can be very profitable if you can figure out how to make it work.
Social Media Advertising
Building social media traffic, like SEO, takes time and effort. But make no mistake about it, social media is one of the best sources of traffic to your affiliate websites and offers. The best social media platforms to drive traffic are:
- YouTube
Each of these platforms provides you plenty of opportunities to post valuable content and demonstrate your expertise in your chosen market. Use analytics to figure out which platforms your target audience hangs out on and make your content shareable. The key to driving social media traffic is consistency. Share your content as often as possible without spamming your audience or over-delivering sales offers.
Search Engine Optimization (SEO Marketing)
SEO marketing an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. A big part of getting organic traffic is creating content. You'll need high-quality content for your pages and for promotional purposes. This includes articles, videos, downloadable documents, podcasts, blog posts, and more. You want to use everything in your arsenal to get the word out there about your site. SEO marketing is one of the most reliable free traffic sources. However, SEO campaigns can require months of work until you start seeing results.
4. Contextual Advertising
Contextual advertising is a strategy that's guided by the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person receiving it. In order words, it deliveries the right content at the right moment based on the user information
and the things they searched and recent web history. The most common networks for running these types of ad campaigns are Google and Microsoft pub Center. Your advertisements are displayed in a small text or banner format on various pages. These pages are on partner sites which are sites that run Google Adsense for monetization purposes. Like the PPC ad programs, you are charged on a per-click basis.
Email Advertising
This type of advertising marketing campaign involves the use of an email newsletter publishers (usually referred to as Ezines) to generate leads. It can be challenging to find a list of publishers to advertise with. One of the most reliable sources is called Directory of Ezines which is run by Charlie Page. Otherwise, you can look for email newsletters publishers on your own to see if they're open to selling you a sponsorship spot. Many affiliate marketers have reported using various networks with varying degrees of success.
Native Advertising
Native ads neatly blend into a website's content so they stand out less like ads and look more like regular articles or news stories. You've likely seen them before on CNN and other mainstream news websites. Native ads are usually marked as 'sponsored content' but many site visitors don't even notice that tag before they click the ad. The click-through rates on Native Ads are generally higher than in regular advertisements. To make native campaigns work, you have to make sure that it reads like an article, is authoritative, adds value, and matches the voice of the publisher site
7. Display Advertising
While this is the oldest format you'll find on the list, it's still an effective way to reach your target customers. Display advertising networks will show your ad in various ways including banners, blog posts, pop-overs, pop-unders, exit pop-ups, mobile app ads. While this can be disruptive, the whole point of display advertising is to get the most exposure and reach you can possibly get. This is probably not the best traffic source for you if you are working with a very niche offer.
CONCLUSION
There is a lot of traffic source, choosing the right traffic sources is one of the deciding factors of your affiliate marketing campaign.