THREE FACEBOOK AD PLACEMENTS
When doing Sweepstake ads on Facebook you have three placement options:
- Facebook News Feed
- Instagram Story
- Instagram News Feed
These three ad placements have been proven to be the best sweepstake ad placements, not only sweepstake but also for other ads that are published through the Facebook ad platform.
I have made the list of available ad placements smaller for you, so now comes the question, how to know which of these three placements to choose from for your specific offer?
Facebook News Feed
The people who engage on Facebook is an older audience. Knowing this you can figure out which offer suits them the best. Offers to perform the best on Facebook news feed: Groceries/Cars/Trips
Instagram Story and News Feed
The people who engage on Instagram is a younger audience. When publishing ads on Instagram, they will mostly be placed on the Story, that is why I have put them together. Sometimes story ads and news feed ads can perform differently that is why you should test them both. Offers to perform the best on Instagram: Gaming/Fashion/Trips!
The big takeaway from this is that these two platforms mostly differ based on the age of the audience and figuring out your offers placement you should know which audience is the best for your offer.